The London agency SAPIENT NITRO has won the XIPAX AWARD 2010 powered by ADC*E with its campaign Shoe Sniffer for Foot Locker.

The international XIPAX-Community created a short list of the top 10 works from more than 240 submissions. The board members of ADC*Europe (Art Directors Club of Europe), representing 18 different European countries, selected the winner from the ten best-rated campaigns.

Besides receiving the XIPAX AWARD powered by ADC*E, the winner of the XIPAX AWARD gets a FREE PARTICIPATION for the whole week at the Golden Drum Advertising Festival 2010 and two tickets for one day including the entrance to the award ceremony.

More than 240 works were uploaded to XIPAX.com from January 1st to April 9th, 2010. The entire XIPAX AWARD process took place online – preselection, Jury’s judging and presentation of the winner. Creative people around the world who submitted their works to XIPAX.com during the competition period were eligible to take part at the XIPAX AWARD.

There were 249 works submitted from 26 different countries. Germany and the United Arab Emirates took the lead in the number of submissions for the XIPAX AWARD, each with 31 entries, followed by Romania (28), Israel (27), Serbia (21) and Switzerland (21). Additional submissions came from Brazil, Greece, Portugal, USA, and other countries.

View all entries at www.xipax.com/awards/11/

The XIPAX-Team and the ADC*E congratulate the winner and are looking forward to many more uploads from the international advertising industry.

About XIPAX:
XIPAX – The ad community is a place for showcasing works and getting inspiration. Creative people from all over the world can upload their ads and present their work to the international advertising industry. Users can rate and comment on the uploaded ads and also get in touch with each other on XIPAX.

About ADC*E:
The Art Directors Club of Europe is an authoritative voice on the international scene that brings creative people together through events and publications, thus benchmarking creativity across Europe and deepening our understanding of creative diversity. The ADC*E is the gateway to Europe's creative communities. www.adceurope.org

About GOLDEN DRUM:
Seventeen years have passed since the idea of New European advertising festival that many saw as bold and overreaching was born. Since then the Golden Drum International Advertising Festival has grown into not only a European manifestation but into an important event noticed throughout the world. From Trieste to Vladivostok, from Helsinki to Tel Aviv, the Golden Drum is the biggest, the most important and the most noticed advertising overview and event of the year. www.goldendrum.com